Target Audeince Charcter profile-RESEARCH

Izzy is a seventeen year old student from Birmingham England, she is currently studying Art and photography at her local college. She lives at home with her Mum, Dad, two Sisters and cat. She has a part time job at Topshop where she works all day Saturday and half days on Sunday. Izzy's disposable income is mostly spent on Apple music, buying songs and albums of her favourites artist and bands like Coldplay, Bombay Bicycle Club, Bastille and Florence and the machine. Her favourite stores are Urban outfitters, Topshop, Depop, ASOS and ASOS marketplace. Izzy's fashion sense is very casual and earthy, she follows a 90's-esque style of clothing sticking to Denim and other indie materials. Her friends share her taste in music which is indie pop, they also take tips from each other about clothes and where to buy them from. Izzy and her friends also attend under 18 social events where there favourite artist and bands music is played. This summer she is attending Reading festival and Truck festival to see Bombay Bicycle Club.