Laura Mulvey- Male gaze
What is gaze? Gaze is how an audience view the people presented in front of them. For Feminists it can thought of it in three ways: How men look at women. How women look at themselves. How women look at other women.
Laura Mulvey named the term 'Male Gaze in 1975. She believes that in film, audiences have to view characters from the perspective of a heterosexual male.
Quotes that portray Male Gaze
"I love the way she fills her clothes"
"She looks just like them girls in vogue"
Everyday life
Some theorists also have noted the sexualizing of the female body even in situations where female sexiness has nothing to do with the product being advertised.
The Male Gaze can also be directed towards members of the same gender for several reasons, not all of which are sexual, such as in comparison of body image or in clothing.
Key theorists beliefs
Jonathan Schroeder: (1998), "To Gaze implies more than to look at- it signifies a psychological relationship of power, in which the gazer is superior to the object of the Gaze"
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