Friday, 20 January 2017

Target Audeince Charcter profile-RESEARCH

Izzy is a seventeen year old student from Birmingham England, she is currently studying Art and photography at her local college. She lives at home with her Mum, Dad, two Sisters and cat. She has a part time job at Topshop where she works all day Saturday and half days on Sunday. Izzy's disposable income is mostly spent on Apple music, buying songs and albums of her favourites artist and bands like Coldplay, Bombay Bicycle Club, Bastille and Florence and the machine. Her favourite stores are Urban outfitters, Topshop, Depop, ASOS and ASOS marketplace. Izzy's fashion sense is very casual and earthy, she follows a 90's-esque style of clothing sticking to Denim and other indie materials. Her friends share her taste in music which is indie pop, they also take tips from each other about clothes and where to buy them from. Izzy and her friends also attend under 18 social events where there favourite artist and bands music is played. This summer she is attending Reading festival and Truck festival to see Bombay Bicycle Club.

Thursday, 19 January 2017

Laura Mulvey- RESEARCH

Laura Mulvey- Male gaze

What is gaze? Gaze is how an audience view the people presented in front of them. For Feminists it can thought of it in three ways: How men look at women. How women look at themselves. How women look at other women.
 

Laura Mulvey named the term 'Male Gaze in 1975. She believes that in film, audiences have to view characters from the perspective of a heterosexual male.

Quotes that portray Male Gaze
"I love the way she fills her clothes"
"She looks just like them girls in vogue"

Everyday life
Some theorists also have noted the sexualizing of the female body even in situations where female sexiness has nothing to do with the product being advertised.

The Male Gaze can also be directed towards members of the same gender for several reasons, not all of which are sexual, such as in comparison of body image or in clothing.

Key theorists beliefs
Jonathan Schroeder: (1998), "To Gaze implies more than to look at- it signifies a psychological relationship of power, in which the gazer is superior to the object of the Gaze"