A2 Media Blog by Max Mitchell: 2016

Thursday, 24 November 2016

Research into the music video industry-RESEARCH

Research into the Music Video industry

1950s and 60s

Elvis Presley and the Beatles produced short films for the increasingly popular TV

These short films were used to promote their albums and movies.

This mass platform meant it was increasingly important to see the artists, as well as hearing them

1970s

Establishment of Top of the Pops
Used to promote singles

Top of the Pops created an environment of innovation and competition amongst bands and record labels
Top of the Pops had strict limits on the number of videos that would be used in each weekly broadcast, therefore only the best videos would be shown, which would lead to an increase in sales.

Censors
Due to the nature of Top of the Pops and the time of broadcasting, some videos were banned from being shown.
Artists and bands could use this to gain publicity
Examples: Duran Duran - 'Girls on Film', Frankie Goes To Hollywood - 'Relax' and The Prodigy - 'Firestarter' and 'Smack My Bitch Up'

1980s

MTV launched in 1981, changing music PR forever.

MTV became the largest promotional tool of the decade
Purpose made videos

Music videos began to use more sophisticated effects.
Storyline's or concepts were also added to videos.

1983 - Michael Jackson's 'Thriller' music video was the first music video to have a budget of over $1 million.
The music video was 13 minutes long and featured an extensive cast and elaborate costumes and makeup.

The MTV generation

Only major artists such as Mariah Carrey, Celine Dion, Michael Jackson and Madonna could afford big budget music videos.

This meant that smaller artists were neglected and left little market for them.

2000s

YouTube was launched in 2005

It created a platform for anyone to get free worldwide promotion

It allowed audiences to actively participate.

Videos became more creative and used humour which was more appealing to today's young audience.

Intertextuality in music videos- RESEARCH

Monday, 3 October 2016

CopyRight letter- RESEARCH

I sent this message to Parlophone asking if i could use the song "A sky full of stars" for my music video. They did not get back to me specifying if i could or couldn't use the song.